UC Davis Identity Standards

University Communications

University Communications is responsible for maintaining the university’s visual identity system and brand and coordinating the integrated marketing program. The department also produces many of the campus’s most important print, Web and broadcast communications. For publications advice and approvals, contact: identitystandards@ucdavis.edu.

Trademark licensing

UC Davis Trademark Licensing protects and promotes UC Davis trademarks (marks, names, logos).

Through a partnership with the Collegiate Licensing Company (CLC), Trademark Licensing monitors commercial and internal use of UC Davis marks, and is responsible for managing more than 130 licensees producing products bearing UC Davis’ trademarks.

Individuals, groups and organizations, both on and off campus, seeking to produce merchandise with UC Davis trademarks must have prior approval from Trademark Licensing. UC Davis affiliate groups, including registered student organizations, must have approval from Trademark Licensing before using campus trademarks for print or Web communications or for merchandise, whether for sale or not.

Note: University Communications oversees the use of campus trademarks by campus units for print and electronic communications.