UC Davis Identity Standards

The schools and colleges listed below are the only UC Davis units permitted, but not required, to use individually designed icons as part of their logo signatures.

The School of Medicine and the Betty Irene Moore School of Nursing are part of the Health System sub-brand. For more information, see the Health System’s graphic standards and tools.

Guidelines for use

Full color on light backgrounds, white through 20% gold, or other light color. Other backgrounds, contrast to mark must be equivalent or greater.

Full color REVERSE on dark backgrounds 100% 295—black. Other backgrounds, contrast to mark must be equivalent.

Monochrome on white.

Monochrome on 0-20% gray.

Monochrome on 80-100% gray (reverse).