UC Davis Identity Standards

Welcome to the UC Davis Identity Standards site. These pages provide graphic standards and marketing guidance to ensure that all of us at UC Davis clearly and consistently communicate our institutional identity.

UC Davis’ great strength is in the achievements attained across the university by our faculty, researchers, students, alumni and staff—including you and your colleagues. These accomplishments have created an international reputation for UC Davis that offers each of our colleges, schools and units a global calling card.

Through the UC Davis name, we benefit from one another’s achievements. And by using a common set of best practices for communication, we effectively reach our target audiences while continuing to build a consistent perception of UC Davis.

Among the tools found on this site are standards for use of the unit logo/identity system, as well as guidance on how to integrate the “Discover What Matters” identity line and brand messages into your materials. Our brand platform was developed to accommodate a wide variety of messages; we encourage you to work with University Communications to find a way to use it for your communications.

Please consult the for more information on marketing and graphic standards or advice on how to use them to achieve your goals—or to offer your own ideas.

Thank you in advance for following the standards found on this site and for helping us tell the UC Davis story.

Sincerely,

Linda P.B. Katehi
Chancellor

Ralph Hexter
Provost and Executive Vice Chancellor

| Last updated: July 21, 2009

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